Quick: What is the logo for Target stores? And what restaurant has a sign with golden arches? From the Nike “swoosh” to the rainbow-colored Google letters, the most recognizable logos – which belong to some of the most successful companies – usually are clean and simple.
Why Simple Sells…
- It’s Easily Reproduced- Becoming a company that instantly comes to mind when a customer is presented with a particular combination of colors and shapes requires repetition, repetition, repetition. Every coffee cup, napkin, folder or banner that your customers come across should be emblazoned with your stylized company name or logo. Simple designs make that possible, because they easily shrink or enlarge without losing clarity or impact.
- It’s Non-Intrusive - Just as an advertisement can have too much to read, a design with a lot of “stuff” going on distracts from the real message – which is your company’s name.
- It’s memorable - Using common shapes and just a couple colors gives potential customers less to remember, which allows them to more quickly connect a visual reminder back to the company it represents.
Whether you’re considering designs for a logo, brochure or promotional pen, Idlebrook can help you design an effective promotional giveaways or apparel item that brings attention to your brand.