The variety of licensed apparel that today’s professional athletes wear – and that the public buys – is staggering. Sports apparel today goes far beyond a jersey, and helps make a team a recognizable brand and a household name.
Take a play from their books. Here are some ways to feed the fervor of potential customers or amp up your team’s spirit!
The Team Uniform
Give employees a different type of work uniform that’s a lot more fun than the 9-to-5 embroidered oxford:
Go for retro basics
Vintage athletic styles are making a comeback in fashion. There are dozens of cotton baseball shirts with three-quarter sleeves, color-blocking and wide stripes, and imprinting techniques that can make your logo look equally retro-cool.
Baseball caps are as American as apple pie, and – with the right tasteful style – can quickly become a mainstay in your customer’s closet.
Go “un-buttoned”
If employees need something a little more polished than a baseball shirt, custom-embroidered crew-neck long-sleeve shirts made with performance fabrics provide an approachable but crisp look that can be beneficial for retail employees or at trade shows.
Warm-up with style
Even when they’re bundled up on the sidelines, the pros are wearing their team colors and logos from head to toe, and they’re bringing fresh life to fleece ear warmers and even sweatbands. Particularly if your customer base skews toward young adults or teens, consider sweatpants with an imprint down the leg – another style that’s back in vogue – or hoodies, which will always see frequent wear.
Game gear
There’s a good chance that a client heading to a football or baseball game is going to wear the jersey of a favorite player, but what happens when the temperature drops or the rain begins to fall? It’s time to cover up in an imprinted poncho, stadium blanket or wearable blanket that also cheers for your company.
Let us outfit your team! Visit our online store or design your own.
Contact us (877-871-7373) today to learn about all your options.