The kitchen is the hub of the home or office, and the refrigerator is at the heart of it. It’s one of the few appliances that everybody will use – multiple times – on a daily basis.
Some statistics say a typical fridge is opened more than 30 times a day – which means 30 chances for your company to make an impression through a magnetic personalized promotional item.
The magnetic pull of a refrigerator also attracts a flurry of family photos, invitations, reminders for doctors’ appointments and A+ papers. Here are some ways to make your promotional magnets stand out amid the chaos.
Be Useful!
Promotional magnets are ideal for companies that provide a convenience-related service such as food delivery, particularly if the design announces a new-and-improved feature – like a discounted price – that will help you stand out in a multitude of choices.
For sports teams, theater groups or non-profit organizations, custom refrigerator magnets also can serve as a valuable reminder of a date that’s important to you and your customers – whether it’s an event, performance, volunteer opportunity or the full schedule for an upcoming season.
Ways to make your brand a permanent fixture on the fridge
- promotional calendar magnets
- customized photo frame magnets
- magnetic clips
- magnetic notepads
- magnetic dry-erase boards
Be Attention-Grabbing
With so much vying for attention on the exterior of the average fridge, this is not the place to be demure. Use a magnet design with bright, bold colors, an interesting or funny phrase or a shape that speaks to your business.
Be Engaging
While a classic business-card magnet does the job of providing easy access to your company’s contact information, this – the hub of the house – is the place to post a call to action. Use an oversized postcard magnet to provide detailed information in a way that’s far more memorable than traditional mailers, or communicate a simple heartfelt “Thank you” that won’t get thrown away like a paper card.
Contact one of our Promotional Consultants today and get on your customers’ fridges tomorrow!